Work

Illustrative engagements — anonymised, not promises of future performance.

Outram F&B conduit session

Outram F&B — conduit vs weekend traffic

An F&B brand near Outram cleared a polished brief but paid reach missed People's Park weekend footfall. SweeReach reframed catchment tiers, tested two creative hooks on modest budget, and rebuilt the conduit with human-approved AI copy variants. Illustrative engagement — outcomes vary.

Chin Swee retailer activation

Chin Swee Road retailer — week-two fade

Paid flow rose five days then flatlined — classic creative fatigue. We paused scale, ran message testing, and relaunched with fresh AI-assisted ad concepts under strategist review. Performance marketing with honest limits stated upfront.

Pearl's Hill B2B message testing

Pearl's Hill B2B — three hooks before spend

A B2B firm wanted one hero message. We insisted on three hooks, small-budget tests, and a performance read-out before committing channel reach budget. Human-in-the-loop AI drafted variants; strategists chose the survivor.